Annina is a celebration of unapologetic free-spirited style.
Drawing inspiration from a blend of “Tracht” (traditional dress), historical dress, costume design, and art history, Annina’s creations weave together a tapestry of Bavarian folklore, alpine tradition, and old-world glamour.


With a nod to retro aesthetics and the bold energy of the 60s and 70s, the brand infuses a sense of rock ’n’ roll rebellion into the aristocratic elegance of luxury fashion. Each piece is carefully handmade in the UK, Italy, and Bavaria, with a strong commitment to sustainability.

Annina blends fashion and tradition to offer superior, one-of-a-kind garments that exude both luxury and individuality. Rooted in the heart of Bavaria, Annina embraces folk costume elements while merging them with modern flair, creating a truly unique fashion experience that celebrates and cultivates heritage, craftsmanship and integrity.